Hi, I'm Wes.
I work at the intersection of music, business, tech, and culture - strategy, creative, and everything in between. If you're building something that actually moves people, I'm the one who helps it show up the way it deserves to. The range is the point, and I bring all of it to every project I touch. Let's build something worth remembering.
The Work
I operate across the full spectrum of digital - from the strategy that shapes a campaign to the creative that makes it land. Whether it's growing an artist's audience, building a brand's web presence, or activating a moment in culture, I bring both the vision and the execution.
Social Media & Content
From multi-platinum artists to 20+ simultaneous client accounts - I've managed social at every scale, across every platform, with monthly and quarterly plans that actually get executed. Content isn't just posted. It's built with intention.
Digital Strategy
I see where you are, where you need to go, and I build the road between them. Whether it's an artist, a SaaS platform, or a brand finding its voice - I move the needle and I can show you how to get there.
SEO & Web Performance
Within six months, 27 enterprise SaaS clients were generating consistent quality leads, with top performers pulling 3-4 per month and 90% of the portfolio outperforming previous benchmarks. I don't just optimize pages. I turn websites into pipelines.
Creative Direction
On-site for 8 artist productions, from the room to the stage. Directed content for Nickelback at The Wiltern and beyond. Creative direction isn't a mood board. It's knowing what the moment needs and making sure it gets captured.
Landing Page Design & Builds
100+ landing pages built across 27 enterprise clients - each one integrated with CRM systems, lead tracking, and performance review cycles. I don't just build pages. I build conversion infrastructure.
From Reddit AMAs to network TV tie-ins, major label release moments to live event integrations - I've activated campaigns at multi tiers. If it needs to make noise in culture, that's where I live.
Campaign Activations
Custom Digital Tools
I build responsive web tools, interactive experiences, and custom digital products - including a Spotify playlist cover generator and AI-powered content tools. If you can imagine it and it lives on the internet, I can probably build a version of it.
Presentation & Pitch Design
From artist EPKs to executive business decks - I've designed pitches that close deals, secure partnerships, and tell brand stories that land in the room. Because the best deck in the world is worthless if it doesn't make someone feel something first.
Artist Development Consulting
From concept to release - I coordinate the strategy, timing, content, and campaign that surrounds a drop. DSP pitching, playlist strategy, fan activations, rollout timelines. I know how music moves and I build the plan that gets it there.