Built in Nashville.
Shaped by Los Angeles.
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Who Am I?
I'm a digital marketer who works at the intersection of music, tech, and culture - and I've spent the better part of a decade figuring out what actually moves people, then building the systems to do it consistently.
That's meant managing enterprise digital marketing for SaaS companies, running campaigns for multi-platinum artists, building content operations for agencies juggling 40+ clients at once, and showing up on-site at Grammy Museum events and world tours to capture moments that needed to be captured. The industries look different. The instinct is the same.
Right now I'm managing digital marketing at Kaseya for enterprise website clients. Before that - Nickelback, Grayscale, Periphery, Marvin Gaye, Classic Motown, and a handful of artists who deserved more attention than they were getting. Based in Nashville. Always eyeing what's next.
What I Believe
✦ Creativity without strategy is noise. Strategy without creativity is spreadsheets.
✦ Most brands post too much and say too little.
✦ The best campaigns don't feel like campaigns. They feel like moments.
✦ Data tells you what happened. Instinct tells you what to try next.
✦ Showing up in the room is half the job. You can't direct a moment from a desk.
✦ Distribution is not an afterthought.
✦ Music and tech have the same goal - make someone feel something, then give them a reason to act.
10+ Years
Digital Experience
Industries
✦Music ✦Tech ✦Business ✦Entertainment
100+
Partners & Clients
The Personal Side
Outside of work, I’m usually chasing live music, playing guitar, hunting down a new coffee spot, or making a to-do list considerably more ambitious than the day requires. I’m drawn to good stories, dimly lit bars, pool tables, unfamiliar cities, and movies that either leave me thinking for three days or involve an unreasonable amount of espionage. I travel when I can and tend to wander when I do.
Nashville is home. My Fender is never far away. There’s usually a half-finished song lying around, a place I haven’t been yet tucked somewhere in my Notes app, and a few things about me that probably make more sense in person.
Don't Settle For Generic Strategies -Build Systems That Actually Work
Don't guess at what works. Build strategy on your specific situation, execute with precision, and measure what matters. That's how you move from campaigns to systems. Let's audit where you are and build the roadmap forward.