Built For Music
Most artists are talented. Few are positioned. I work with musicians, labels, and music brands to close that gap - building the digital presence and strategy that turns real talent into real reach.
Artist & Music Group Clients
Nickelback
Classic Motown
Bush
.jpg)
Malik Baptiste
Kacey Musgraves
Marvin Gaye
Michael Bolton
Congrats Records
Tyler Hubbard
The Supremes
iRO
Half Noise
This Wild Life
Periphery
Sandbox Entertainment
Hayes Warner
.jpg)
The Temptations
Maggie Miles
Chunk! No, Captain Chunk!
.png)
Grayscale
Neil Diamond
The Brummies
October Ends
Warehouse West Entertainment
Moraine Music Group
Experiences That Fans Remember
Creative campaigns designed to turn releases into moments worth talking about.
Nickelback - Turning A Tour Into A Fan Experience
When the opportunity came to reimagine Nickelback's iconic Boogie Van, our team helped bring together the creative partners to make it happen - including initiating the collaboration with West Coast Customs. As the account manager, I coordinated the campaign across multiple teams, capturing behind-the-scenes content at Live Nation Studios, overseeing social rollout, and helping transform the restored van into a nationwide fan activation.
Beyond the content itself, I worked with Nickelback's management and their website team to launch a custom photo experience, allowing fans to find and download their tour photos after each show. From creative concept through digital execution, every piece was designed to deepen fan engagement before, during, and after the concert.
.jpeg)
Hayes Warner - The Boarding Pass Campaign
When Hayes Warner was preparing to release "Airport," the campaign needed to do more than announce the single - it needed to bring fans into the story. Working with ToneDen's presave playbook, I helped design a fan activation built around a custom faux boarding pass giveaway, connecting the song's theme directly to how fans engaged with it.
The campaign included a custom-designed boarding pass fans could unlock through presaving the single, and a merch giveaway for three winners - each pack included a tote bag, a t-shirt, and a few additional goodies. Beyond the physical prizes, the real centerpiece was a group call giving Hayes' most dedicated fans a direct 1:1 moment with her before the release.
The result was the highest presave numbers she had seen for a single to date - driven not by ads, but by genuine fan excitement around a creative concept that actually meant something to her audience.
Marvin Gaye - Let's Get It On, 50 Years Later
When Motown and UMe marked the 50th anniversary of Marvin Gaye's landmark album Let's Get It On with a special evening at the Grammy Museum in Los Angeles, I flew in from Nashville as the on-site social media lead. The night featured Smokey Robinson, Jimmy Jam, and Marvin Gaye biographer David Ritz - a rare gathering of people with a direct connection to one of R&B's most important albums.
I captured content throughout the event for both Marvin Gaye's and Classic Motown's social channels - including panel moments, performances, and behind-the-scenes footage. Being in that room, documenting a living piece of music history, and delivering content that honored the legacy of the album and the people who helped shape it - that's the kind of work that doesn't feel like work.
Billboard — Let's Get It On: 50th Anniversary
Grammy Museum Event
Social Content Creation
Campaign posts, artist drops, and platform-native content
NICKELBACK
HAYES
WARNER
TYLER
HUBBARD
(OF FLORIDA GEORGIA LINE)
MICHAEL
BOLTON
ALAURA
LYNNE
THE
TEMPTATIONS
MALIK
BAPTISTE
MARVIN
GAYE
Video Content
Lyric Video Creative Direction, Content Series, and Original Productions
Short Form, Full Story
Live show energy, legacy catalog moments, single drops, and new artist launches — all optimized for the scroll, all built with intention.
Event & Tour Creative
Venue nights, tour dates, and artist moments
Designed for Ron White, 3 time Grammy nominated comedian
Designed for Ronnie Milsap,award winning songwriter and performer
Designed for Grammy award winning artist Wynonna Judd during her tour
Poster design for Drake White's 2019 tour with support from Jordan Brooker
A concept design for the Rolling Loud Music Festival
Animated Release Assets
GIF packs designed and directed for single releases, album drops, and tour campaigns
NICKELBACK
27 M
1.7 M
1.6 M
.png)
KACEY MUSGRAVES
18 M
2.8 M
1.6 M
MICHAEL BOLTON
5 M
294 K
568 K
.png)
GRAYSCALE
.png)
290 K
84 K
HAYES WARNER
.png)
168 K
115 K
64 K
Don't Settle For Generic Strategies -Build Systems That Actually Work
Don't guess at what works. Build strategy on your specific situation, execute with precision, and measure what matters. That's how you move from campaigns to systems. Let's audit where you are and build the roadmap forward.