What I Offer
The fundamentals work everywhere. I've scaled them across every market - from underground artists to multi-platinum acts, bootstrapped agencies to enterprise SaaS. The principle stays the same: identify where you are, build the road forward, execute it.
I don't just manage campaigns; I build systems that compound. Whether you're building an artist career, scaling a business, or launching a brand, I've done the heavy lifting. Here's what I offer.
Social Media & Content
I've managed social at every scale - from music teams coordinating artists and designers to running 30-40 B2B/B2C accounts simultaneously. I've created content for upcoming artists, platinum acts, SaaS platforms, IT companies, and traditional businesses. The consistency isn't the industry. It's understanding what your audience wants and building systems that actually execute.
Content isn't just posted. It's planned, coordinated, and measured.
Digital Strategy
I start with an audit. What's working, what's not, and why there's a gap between where you are and where you need to be. I've scoped strategies for emerging artists, platinum acts, and B2B companies. The diagnosis is always specific: here's the gap, here's why it exists, here's the roadmap to close it.
SEO & Web Performance
My track record is in enterprise account management: within six months, 27 clients were generating consistent quality leads, with top performers pulling 3-4 per month and 90% of the portfolio outperforming previous benchmarks. The playbook is universal. Keyword optimization, competitor analysis, traffic source review, lead flow optimization - these fundamentals work across every audience. I don't optimize pages. I turn websites into systems that generate qualified leads and growth.
Creative Direction
On-site for 8+ major productions, from the room to the stage. I've directed content for Nickelback at The Wiltern and beyond - shoots, post-production, creative concepting across album rollouts, campaigns, and live moments. I've worked with in-house teams, coordinated with external vendors, and managed stakeholder expectations on both sides. Creative direction isn't a mood board. It's understanding what the moment needs and ensuring it gets captured in a way that actually works. Whether it's a music release, a product launch, or a live event, my job is turning moments into assets that matter.
Landing Page Design
From Reddit AMAs to network TV tie-ins, major label releases to live events - I've coordinated activations across every tier. This isn't just paid ads or social posts. It's multi-channel moments built to drive attention - strategy, execution, and performance tracking across platforms. Album releases, tours, product launches, brand announcements. When you need a campaign to land, I know how to activate it.
Campaign Activations
From Reddit AMAs with Nickelback to Spotify Greenroom sessions with Tyler Hubbard, major label release moments to network TV tie-ins and live event integrations - I've activated campaigns at every tier and scale. I've coordinated across management teams, label partners, and external vendors to make sure the right moment lands the right way. Campaign activations aren't just about the idea. They're about knowing how to move the right pieces at the right time, across the right channels, so when something needs to make noise in culture - it actually does.
Custom Digital Tools
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I build responsive web tools, interactive experiences, and custom digital products using platforms like Base44 and Replit - turning ideas into things that work for you.
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This isn't traditional web development. It's creative problem solving with a technical output -
identifying a gap and building something purpose-built to fill it. Whether it's a branded interactive experience, an internal tool, or something that doesn't fit neatly into an existing platform - if you can describe what you need it to do, I can build a version of it.
Playlist Cover Generator ➤ Make Yours Here
Presentation & Pitch Design
From artist EPKs to executive business decks - I design pitches that close deals, secure partnerships, and tell brand stories that land in the room. A deck isn't just a document. It's the first impression, the proof of concept, and the argument all at once. Most of them fail because they prioritize information over feeling.
I approach every presentation as a story first. Whether it's a label pitch, an investor deck, or a campaign proposal - the goal is always the same. The best deck in the world is worthless if it doesn't move someone. That's the standard I build from.
Launch Strategy & Rollout
From concept to launch, I coordinate the strategy, timing, content, and campaign that surrounds a release. Whether it's a single drop, a product launch, or a brand moment, the work is the same. Map the rollout, sequence the content, activate the right channels at the right time, and build toward something that lands with the people it's meant for. I know how to take something worth sharing and build the plan that gets it there.
Don't Settle For Generic Strategies -Build Systems That Actually Work
Don't guess at what works. Build strategy on your specific situation, execute with precision, and measure what matters. That's how you move from campaigns to systems. Let's audit where you are and build the roadmap forward.